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Sales Office

2nd Hamaccabi St.

Phone number: *6540


The Developers

Carasso Real Estate Ltd

Carasso Real Estate Ltd is part of the Carasso Group, which centralizes all the real estate activities of the Group.The Carasso Group was established in 1933 in Palestine by Mr. Moshe Carasso.

Since the beginning of its activities, the Group has been a leading factor in building the country, and gained many properties spread throughout Israel

Under the direction of Moshe Carasso’s family members, the Group has broadened its range of activities, while gaining rich experience and many goods and properties. All those facts, backed by the support of the company shareholders -themselves members the Carasso family- have granted Carasso Real Estate's financial strength, enabling it to carry forward a wide range of business initiatives in all the main areas of the real estate in Israel.

The Carasso Real Estate is a dynamic, rapidly developing society, which primary objective is to satisfy both its customers and community needs, while ensuring quality and excellence in planning, design, and implementation and after-sales services of its projects. These principles are implemented through a staff of dedicated professional managers and workers, constantly listening to the needs of its clients.

Zemach Hammerman Ltd.

Zemach Hammerman Ltd. is a construction development company traded on the Tel Aviv Stock Exchange, and is considered one of Israel's highest quality and most reliable real estate companies. The company mainly focuses on the development and construction of large-scale residential projects, and also performs additional turnkey projects for leading companies in the Israeli market.

The company began its activities in 1997 as a result of the merger of two family-owned construction companies, each with more than 50 years' experience in the real estate
construction sector.‬

Zemach Hammerman specializes in developing, planning, marketing and constructing residential and commercial projects in Israel. Since 1997, it has developed, constructed, and marketed approximately 60 projects, including thousands of units and 100,000s of square meters of office and commercial areas. Today, the company is actively constructing in Tel Aviv, Kiryat Ono, Ganei Tikvah, Beit Shemesh, Tzur Natan, Alfei Menashe, Karmiel, Ramat Gan, and many other locations throughout Israel.

Apartment Plans

Building A - model PH2
4 Bedroom Penthouse
Building A - model PH3
5 Bedroom Penthouse
Building A - model PH6
5 Bedroom Penthouse
Building B - model PH7
5 Bedroom Penthouse
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The beating heart of Tel Aviv is not just the lively city center. It is also a unique location for freedom of choice and freedom of expression. This unique city, which combines cosmopolitan, historic, modern, and authentic elements in one, has become a site of pilgrimage for many Israelis from all over Israel and tourists from all over the world.

For you, this might be much more.

For you, this might be your home.

  • Haim Nahman Bialik & Bialik House On Bialik St., next to the old city hall, stands the home of national poet Haim Nahman Bialik.

    Bialik was born in 1873, and immigrated to Israel in 1924, making his home in the city of Tel Aviv, with which he had a passionate, lifelong affair.

    Bialik House was constructed on a lot Bialik purchased himself, using income from a special edition of his writings. The house was completed in 1925, and was designed in the Israeli eclectic style by architect Yosef Minor. It has been said that Bialik initially objected to constructing a balcony at the front of the building, facing towards the street, but eventually the balcony was built due to the insistence of the architect, who claimed that a house without a balcony was like a face without a nose.

    Bialik House features artwork and statues depicting the poet himself, the creations of Israeli artists, the legendary clock that plays "HaTikvah" (the Israeli national anthem) every hour on the hour, original handwritten versions of Bialik's poems, and a large collection of letters written by children to the poet.

    While visiting Bialik House, you can examine Bialik's early letters and enjoy the enchanting atmosphere of exhibitions, concerts, and an especially wide variety of cultural, musical, and artistic events.
  • Reuven Rubin House
    No. 14 on pastoral Bialik St. is home to the famous Reuven Rubin House.

    This house was once the residence of one of Israel's pioneering artists, from 1946 to his death in 1974. Reuven Rubin was among the greatest Israeli painters, expressing Israel's deepest spiritual feelings through his artwork.

    Today, Reuven Rubin House has been transformed into a museum dedicated to his creations, and hosts some of Tel Aviv's most important rotating exhibitions.
  • Beit Hair
    Another vibrant historical building can be found in the northern corner of Bialik Square.

    Beit HaIr, the old Tel Aviv city hall, was constructed in 1925 by architect Moshe Tzerner. Also known as PH Skora's Building, it was originally planned to be used as a hotel.

    In 2009, during Tel Aviv's centennial celebrations, a museum and city history center was established in the building. The fascinating museum contains two main areas, one in the reconstructed historic municipality building and the office of Meir Dizengoff, Tel Aviv's first mayor. The second area, built as an extension of the old building, contains a display space for exhibitions and virtual knowledge centers focused on the city's past. At Beit HaIr and the square on its doorstep,
    special cultural events take place throughout the year, such as jazz nights, parties, meet-and-greets with artists, launch events for unique exhibitions, events held by generations of Tel Aviv's bohemians, and more.
  • Bauhaus Museum
    At the beginning of the 1930s, a young architectural group, mostly graduates of the Bauhaus school in Germany, brought the International style to Tel Aviv. This beautiful style, one of the most important schools in modern architecture, emphasizes simplicity, practicality, clean lines, white walls, flat roofs, and large windows.

    Approximately 4,000 houses were constructed in Tel Aviv in the Bauhaus style, which characterizes many areas of the city. These buildings were later collected under the title of "The White City", and contributed to the global recognition of Tel Aviv as a world heritage site in 2003.

    The Bauhaus Museum at 21 Bialik St. attracts tourists from across the globe, inviting its visitors to join a fascinating, magical trip through time to the first half of the 20th century.
  • The Secret Stairs to Bialik Square
    Only knowledgeable locals can find the secret stairs that directly connect the Bezalel market in Tchernichovsky Street to the square by Beit HaIr. These extremely narrow, yet enchanting stairs hide within them a rare glimpse of the lifestyle of the street's residents. On your way up, you can spy the colorful laundry lines and lovely gardens belonging to the nearby homes.
  • Tchernichovsky & Bograshov
    Haim Bograshov, born 1876, was a pioneering educator, a Zionist activist, and one of the founders of the Herzliya Hebrew High School. In 1919, Bograshov was appointed principal of the high school, a position he held until 1951.

    The Tel Aviv municipality took the highly unusual step of honoring Bograshov by naming a central Tel Aviv street after him during his lifetime.

    Bograshov died in 1963, but today the street that bears his name is still a vibrant center of activity. Bograshov St. is one of the central routes Tel Aviv residents take to the sea, and the street features a full range of clothing boutiques, hair salons, delicatessens, pet stores, bars, and restaurants. The street's unique character makes it especially accessible – not arrogant, but inviting. This magical street attracts a diverse range of characters, and provides solutions to all types of needs.

    Shaul Tchernichovsky was a doctor and translator, but is best known as one of the great Hebrew poets. In 1898, his first book of poetry, "Visions & Melodies", was published. Now, more than a hundred years later, Tchernichovsky St. has become known as the new fashionable area of Tel Aviv, featuring the work of young designers, vintage stores, jewelry stores, and stylish hair salons. In recent years, many young artists and discerning Tel Aviv locals have settled in the street.
  • Shaul Tchernichovsky
    Shaul Tchernichovsky was a doctor and translator, but is best known as one of the great Hebrew poets. In 1898, his first book of poetry, "Visions & Melodies", was published. Now, more than a hundred years later, Tchernichovsky St. has become known as the new fashionable area of Tel Aviv, featuring the work of young designers, vintage stores, jewelry stores, and stylish hair salons. In recent years, many young artists and discerning Tel Aviv locals have settled in the street.
  • Good Morning, Good Night
    During the day, Dizengoff St. is Israel's largest, leading designer boulevard in Israel. The street is full of people of all ages, including many brides and their retinue, who come to feast their eyes on the perfect dresses for the most special event of their lives.

    With the setting of the sun, however, the neighborhood's streets are colored with a different atmosphere and the entire human fabric of the street changes. The busy day and non-stop pursuit of achievements are replaced by one communal desire – to have fun.

    Countless quality entertainment options are available, from underground performance clubs that give opportunities to the up-and-coming artists who will soon set the musical tone throughout Israel, to full cafés, packed bars, and lively pubs.

  • Meir Dizengoff
    Meir Dizengoff, who was born in 1861, became the first mayor of Tel Aviv. In 1911, Dizengoff was one of the first to join Ahuzat Beit, the residents' organization for the establishment of the new Hebrew city. Five years after the establishment of the organization, and after establishing the heart of the city, Dizengoff was elected head of the town planning committee, and held the position until 1922, when Tel Aviv received city status. Dizengoff was elected mayor, and remained in his post until his death in 1936. Within his lifetime, Tel Aviv fulfilled its destiny, and grew to a city of 150,000 residents.
  • Falling in love with food…
    Bezalel is enveloped in a culinary paradise of fragrances and flavors, and the area's highly developed leisure culture creates a rich variety of entertainment options to benefit its residents above all.

    Everyone who stays in the Bezalel area falls in love every moment anew with a variety of vibrant cafes alongside unique Israeli fusion restaurants with prices to suit every wallet.

    Close to the Bezalel project you will find the Carmel Market, which in recent years has developed into a vibrant, attractive market that is the equal of any market in the world's largest cities, such as Barcelona. This global trend is also affecting the Carmel Market, as small quality restaurants with a folksy, accessible character offer unique dishes and exceptionally varied local cuisine.
  • Getting to know Jane doe
    The Jane doe alleys that branch out from King George St. have their origins in a romantic, titillating story from the first days of Tel Aviv.

    The names of the alleys are connected to each other as well as to Shapira, their developer, who purchased the lot in 1922 and wished to name the alleys after himself and his wife Sonia, who had left him, and thus win her back. The mayor at the time, Meir Dizengoff, objected to the idea that Shapira could decide on the names of the streets. The argument was passed to the Street Names Department, which suggested that the names of the streets would be Plonit ("doe") and Almonit ("Jane"), until real names could be found. These "temporary" names have stuck ever since.
  • Taking a stroll in Meir Park
    Meir Park, named after the first mayor of Tel Aviv, Meir Dizengoff, was created in honor of his birthday.

    The park, located between King George and Tchernichovsky Streets, is the perfect green island in the heart of the city, offering a tranquil oasis amid the bustle of the cosmopolitan streets, and has undergone significant restoration in recent years. The pastoral atmosphere has been enhanced by several lawns, a large water flower pond, a playground for dogs, a children's playground, and lots of green for the enjoyment of all seeking a break from the city that never sleeps.
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    The Project

    Only minutes from the sea and the HaBima Theater, easy walking distance from Dizengoff Center, Sheinkin St., and the Carmel Market, near Bialik Square and Beit HaIr, the beating heart of Tel Aviv is being restored to life in the form of a dazzling new real estate development.

    Today, the Tel Aviv dream that began more than a hundred years ago has been reborn, imbuing this historic neighborhood with a newly energized spirit. The uniquely-designed buildings of the modern Bezalel residential project feature enchanting apartments, and an intimate, internal courtyard, all within fascinating surroundings.

    Colors, scents, entertainment, culture, history, shops, cafes, restaurants – all this, just moments away...

    Bezalel is a project for all those who truly love Tel Aviv and are seeking an environment where they will be able to live in the beating heart of the city, feeling its vibrant pulse, while enjoying all the benefits of an authentic, up-to-date, modern, and energetic ambiance.

    If you are among those seeking the perfect combination of past, present, and future, yearning to live deep within the cultural richness of the city, here is the wonderful opportunity to turn your dream into a daily reality. An inseparable part of your home. Your life.